Plan Anual de Capacitación Basado en la Gestión por Competencias : Propuesta para una Agencia de Comunicación 'Boutique'. Ciudad Autónoma de Buenos Aires. Periodo 2022-2023
Fecha
2022-10-17
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Universidad Nacional Arturo Jauretche. Instituto de Ciencias Sociales y Administración
Resumen
Este Trabajo Integrador Final (TIF) para la obtención del título de Licenciado en Relaciones del Trabajo (UNAJ) consiste en la elaboración de un Plan Anual de Capacitación (PAC) basado en la gestión por competencias. El objeto elegido para la realización del estudio es una agencia de comunicación "Boutique" que trabaja para clientes en Latinoamérica y España, su sede central se encuentra en la Ciudad Autónoma de Buenos Aires. La organización cuenta con una trayectoria de más de catorce años de experiencia y funciona sin un departamento de gestión humana o más comúnmente llamado de "recursos humanos". Para la elaboración del PAC se eligió una metodología cualitativa. Para incluir en el mismo las necesidades de cada uno de los trabajadores de la organización, se emplearon entrevistas, encuestas, reuniones de trabajo y otras herramientas que se detallan a lo largo del trabajo. El estudio se estructuró en dos partes. La primera parte contiene la etapa diagnóstica para detección de necesidades que comenzó en junio del 2021. La segunda parte expone el PAC previsto para su puesta en marcha en Julio del año 2022.Entre los hallazgos más significativos y a destacar -producto de la elaboración del trabajo-, giran entorno a las siguientes variables: el tiempo, la distribución de tareas y la organización interna de la agencia. Las directoras de la agencia en las primeras entrevistas destacaban que necesitaban capacitar al equipo, pero "no tenían tiempo" de hacerlo. También proponían que el equipo de trabajo era horizontal, sin embargo, todas las decisiones pasaban por ellas. En esta organización, la participación de las directoras, fue un sesgo que lejos de entorpecer el trabajo lo termino nutriendo a partir de un análisis crítico.
This Final Integrative Work (TF) to obtain the title of Bachelor in Labor Relations (UNAJ) consists of the preparation of an Annual Training Plan (PAC) based on management by competencies. The object chosen to carry out the study is a "Boutique" communication agency that works for clients in Latin America and Spain and has one of its headquarters in the Federal Capital. The organization has a track record of more than fourteen years of experience and it works but it does not have a human management department or more commonly called "human resources". For the preparation of the PAC, a qualitative methodology was chosen to include in it the needs of each of the organization's workers. Interviews, surveys, work meetings and other tools that are detailed throughout the work were used. The study was structured in two parts. The first part contains the diagnostic stage for the detection of needs that began in June 2021. The second part presents the PAC planned for its launch in July 2022. Among the most significant and noteworthy findings -product of the preparation of the work-, revolve around the following variables: time, the distribution of tasks and the internal organization of the agency. The directors of the agency in the first interviews highlighted that they needed to train the team, but "they didn't have time" to do it. They also proposed that the work team was horizontal, however, all decisions passed through them. In this type of organization, the participation of the directors was a bias that, far from hindering the work, ended up nurturing it from a critical analysis.
This Final Integrative Work (TF) to obtain the title of Bachelor in Labor Relations (UNAJ) consists of the preparation of an Annual Training Plan (PAC) based on management by competencies. The object chosen to carry out the study is a "Boutique" communication agency that works for clients in Latin America and Spain and has one of its headquarters in the Federal Capital. The organization has a track record of more than fourteen years of experience and it works but it does not have a human management department or more commonly called "human resources". For the preparation of the PAC, a qualitative methodology was chosen to include in it the needs of each of the organization's workers. Interviews, surveys, work meetings and other tools that are detailed throughout the work were used. The study was structured in two parts. The first part contains the diagnostic stage for the detection of needs that began in June 2021. The second part presents the PAC planned for its launch in July 2022. Among the most significant and noteworthy findings -product of the preparation of the work-, revolve around the following variables: time, the distribution of tasks and the internal organization of the agency. The directors of the agency in the first interviews highlighted that they needed to train the team, but "they didn't have time" to do it. They also proposed that the work team was horizontal, however, all decisions passed through them. In this type of organization, the participation of the directors was a bias that, far from hindering the work, ended up nurturing it from a critical analysis.
Descripción
Palabras clave
Training, Competencies, Needs, Diagnosis, PAC
Citación
Rojas, A. A. (2022). Plan Anual de Capacitación Basado en la Gestión por Competencias : Propuesta para una Agencia de Comunicación 'Boutique'. Ciudad Autónoma de Buenos Aires. Periodo 2022-2023 [Trabajo final de grado, Universidad Nacional Arturo Jauretche]. https://rid.unaj.edu.ar/handle/123456789/2530